There are many examples of brands being built on Instagram through the ability to share compelling content to a wide audience instantly. Even more importantly – customers expect their favourite brands to be active on Instagram. Producing compelling content on Instagram can build fans and drive commerce.
There is an opportunity to share stories, images and video to your audience which will drive engagement and interest. A well designed campaign can offer a high ROI for brands.
To succeed on Instagram requires a targeted approach – fully understanding your target audience and what they engage with.